For our professional context brief, we are
required to look at an aspect of the industry that we are particularly
passionate about, a part of the industry that we wish to go in to after our
degree. Our task is the research in to the area using various sources such as
interviews, books, online sources etc.
Personally, the area of Fashion promotion
that I wish to go in to is Art Direction, particularly in fashion magazines. I
have always been interested in fashion magazines and they were my very first
look in to fashion from a young age. As I grew I found that throughout my
studies the aspect that I found I was most interested in was the way in which
ideas were visually communicated through layouts. From the way in which I presented
my work to working with blog layouts I was constantly interested in the ‘look’
of things.
From there I linked this to my love of
fashion magazines and discovered the term ‘Art Director’.
Here I will look in to the role and what it
entails. Moreover I’m interested in knowing how one becomes an art director; is
education or experience more important in becoming an art director?
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